Underthinking it

We’re pioneering Perishable Content™.

The photos & videos you send to friends vanish in one minute, opened or not.

Replying resets the timer, keeping the “streak” and all of it’s content alive.

Because we want old fashioned presence in social media.

Because shit gets real in real time.

Because a minute’s enough and so are you.

Because life moves fast, and by the time your friends ask about that mysterious Flash they missed, something’s changed. So start a 100% relevant conversation. Perishable Content keeps things fresh.

Enter your email to get in the loop before liftoff. We promise not to spam you.

Available Spring 2018 at:

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Cleverly made in Los Angeles.